Mercedez-Benz
Creating motion experiences for an art campaign.
For a Mercedes-Benz exhibition featuring more than 25 contemporary artists, I created a series of bespoke social media animations. While the campaign followed a consistent visual identity, each animation was individually crafted through motion, timing and sound to give every artist a distinctive introduction.
MOTION DESIGN
2+ months
THE CHALLENGE
One campaign. Twenty-five individual stories.
The exhibition brought together more than 25 contemporary artists, each with their own personality and artistic voice.
The challenge was to create a series of social media teasers that felt unique for every artist while maintaining a cohesive visual identity throughout the entire Mercedes-Benz campaign.
CAMPAIGN MOTION
Consistency through design. Individuality through motion.
Using the campaign's established visual language, I animated every artist announcement individually.
By varying pacing, transitions, motion principles and music, each teaser developed its own character while remaining recognisable as part of one unified campaign.
SOCIAL MEDIA CAMPAIGN
Building anticipation, one artist at a time.
Each animation introduced a featured artist before revealing their work within the carousel post. Instead of relying on a single campaign asset, the series created a rhythm of individual announcements that gradually built excitement for the exhibition across social media.
Outcome
Motion that strengthens campaign identity.
More than 25 bespoke animations contributed to a campaign that balanced consistency with individuality.
The project demonstrated how motion can differentiate recurring content while reinforcing a strong and recognisable visual identity.
Let's build something people understand—and remember
Whether you're creating a product, launching a brand or communicating complex ideas, I'd love to help shape experiences that are clear, thoughtful and impactful.