OULA HEALTHHelping build the digital foundation of a modern maternity care company.
For Oula, I designed a digital experience that supports one of life's most personal journeys. From the marketing website to the product experience, every interaction was created to communicate trust, warmth and clarity while reflecting the brand's approachable personality.
LEAD PRODUCT DESIGNER
2021–2024
Consultant via Toptal
4+ YEARS
One healthcare journey.
Two perspectives.
THE CHALLENGE
Oula's care model connects patients and clinicians throughout pregnancy and postpartum care. While their needs are fundamentally different, both experiences need to feel connected through a shared visual language and intuitive interactions.
The challenge was to design products that support each user group while creating one cohesive ecosystem.
Over almost 4 years, I helped design the first generation of these products—working closely with founders, clinicians and engineers to translate complex healthcare workflows into intuitive digital experiences.
Supporting patients with clarity and confidence while
designing a efficient tool for care providers.
Although both products belonged to the same ecosystem, they solved very different problems.
The patient experience focused on clarity, reassurance and guidance throughout pregnancy.
The clinical platform focused on efficiency, coordination and fast access to critical information.
Designing both experiences together allowed us to build one connected product while respecting the unique needs of each audience.
Patient
experience
Personalized Home
Adapts to every stage of pregnancy and surfaces the most relevant information at the right time.
Guided Care Journey
Rather than presenting all information at once,
the experience evolves over time—helping patients focus on what's relevant today while reducing unnecessary cognitive load.
Clinical
Experience
Bird's Eye View
A central overview gives
clinicians immediate access to the patient's current stage of care, helping them prepare appointments quickly and confidently.
Chart Prep
The chart preparation workflow helps clinicians organize and review patient information before appointments, ensuring that relevant insights are easily accessible and supporting more efficient, informed care.
Delivery Summary
The delivery summary consolidates essential information into a structured, easy-to-scan overview, enabling clinicians to quickly review outcomes and document care with confidence.
CONNECTING BOTH EXPERIENCES
One design language across every touchpoint.
Although both portals serve different audiences, they are part of the same care journey.
Shared components, consistent interaction patterns and a unified visual language ensure that patients and clinicians experience one coherent product ecosystem.
Patient
Experience
Clinical
Experience
Outcome
Designing an ecosystem built on trust.
By creating experiences for both patients and clinicians, the project demonstrates how thoughtful design can connect different user groups within one healthcare platform.
The result is a cohesive digital ecosystem that supports care through every stage of the journey.
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Let's build something people understand—and remember
Whether you're creating a product, launching a brand or communicating complex ideas, I'd love to help shape experiences that are clear, thoughtful and impactful.