farmerJoe Responsive Web Design and Branding
farmerJoe is a collaboration tool (App and Web App) in the agricultural sector connecting farmers and enterprises in the global food industry.
GOAL
The client wanted to modernize and update their outdated website and brand design, increase conversions in regards to app downloads and new user registrations and improve brand visibility through social media. Also the App and Web App needed some new features for current users to improve the user experience and add value to the product.
MY TASKS
• Website redesign
• Create new app features for the upcoming harvest season
• Graphic design for social media assets and marketing
• Expand brand guidelines and look
ROLE
• UX/UI Design and Graphic Design
DELIVERABLES
• UX Design
• UI Design
• Prototyping
• Graphic Design
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